IP can often be about strategy. From time to time, it is advisable to carry out an IP audit. This is to make sure that all your IP rights are correctly protected and if so, whether they are being used correctly to maintain them free from attack.

Guidelines should be put in place regarding what procedures should be followed when developing new brands and updating existing brands.

It is important that checks are made to make sure that logos are consistent with those registered, that Trade Marks are protected for extended ranges of goods and services, that they are registered in the correct owner name and address and are correctly marked.

Greater emphasis should be placed on “cleaning up” portfolios, thus rendering them more cost effective and efficient.

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